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In store ads will do almost nothing. People make their decision at home or wherever, few change their mind from a store poster.



Mil. Sellers:

Wii:      25 titles       101.4 mil total    avg 4 mil per title

PS3:     14 titles      28.6 mil total    avg ~2 mil per title

360:     41 titles      89.8 mil total   avg  >2 mil per title