1.9 billion loss, sony is open to selling it's mobile phone business

[MoHasanie]

torok said:

MoHasanie said:
They should sell it but I'm not sure if they'll find a buyer.

Dgc1808 said:
I can't even imagine a seller for that tv division at this point. That needed to be sold forever ago.

I grouped both because I think there's only one answer: chinese brands. Chinese companies have problems to enter the US/EU market because their reputation as makers of cheap knock-offs is terrible. Chinese brand = low quality in consumer's minds. It's not the case for Huawei and the others, but the reputation is there.

Just think: what Lenovo did to get in the western PC market? Bought the Thinkpad brand. Mobile market? Bought Motorola. The Xperia or Bravia brands are actually valuable for these kind of companies. It's easier for them to turnaround a struggling division than to convince western consumers that their own brand is decent.

Good point. Yeah I could see Huwavei buying the Xperia brand.