Microsoft pays 50 million dollars for GTA Exclusive Content

[Bodhesatva]

This is basically Sony's game, guys, which is why I personally find it so intriguing to see Microsoft beating them at it.

Sony was the first company to succesfully open the wallet to pull out exclusive titles. Paying direct cash, paying for development, advertising... its worked wonders for Sony in the past.

I just was saying in another thread that Sony needs to change their model, because Microsoft plays that game too, and they have much deeper pockets. Then I come across this. 

Sony could drop the price of the system (which costs money), pay companies for exclusives (ditto), or buy up development houses (ditto), all of which seem to be the core of their current plan -- but they need to do something else, because if their main strategy is money and the willingness to burn it, Microsoft has them beat in spades.