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Because PS is a bigger brand.
There was no brand confusion too. (Wii =/= Wii 2 = Wii stupid U.)
And finally, Sony knows how to hype everything up incredibly well, and has always been seen as "cool" in the mainstream.

Fifa, AC and COD always gives millions of new hardware buys each year for XB/PS, and never Nintendo because it's not the "cool" place in society outside Japan and so most of the core market not buy there.