Gehirnkrampf said:
Media Markt and Saturn are BIG retailers targetting the hardcore casuals. if you know what you are doing you avoid these shops where you can, because you know the prices are too high and the employees have next to NO knowkledge about what they are selling. also, tech-nick is such an awful marketing person. dumb pub-name, beard for hipsterhype and so on. yeah, it's so annoying that it's working. but these shops have established a marketing strategy where it isn't relevant if the marketing is good or bad. in fact, they make their advertising even dumber since like 10 years or so. tv spots they are producing have this as their central element: reaaaally reaally dumb advertising that make no sense at all. with slogans like "i aint stupid".
just take a quick look at this:
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ROTFL! Media Markt (here using the name Media World) and Saturn are two of the biggest in Italy too, but their marketing here is not so bad, just a little bland. 
