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Smash_Brother said:
I'd like to point out that I was also at the launch.

I said "most" Halo fans, and the fact of the matter is that WE'RE the minority, folks.

For every 1 internet forum-goer Halo fan who knows who Bungie is, there are probably 30 drunken frat morons who bought the game who don't have a goddamn clue and don't particularly care, either.

I love Bungie: their games shaped a large portion of my adolescent life and brought me into a group of friends who I still have to this day, but when Halo went "mainstream", Bungie tapped an audience with a large percentage that probably doesn't realize they exist.

Hell, Bungie wouldn't even be concerned about it except for the fact that they no doubt realize a lot of Halo fans might not follow them in other ventures.

 Just because you where in a line with a bunch of fools, like most of us on the midnight pickup.  Doesn't mean a lot of the people there don't know about what else Bungie has done.