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Their early strategy sunk then for a gen, the hardware cant be changed and they are stuck. Contrary to fanboy opinion, MS will not waste their bank account on buying X1 into a success. Their fire sale was as far as they will go and it was only temporary hopeful showing all they just will not eat loses long term. To do PS4 numbers in 3 or 4 markets they need to be sub 100, if they cut price that much so will sony. They are dammed no matter what, they should openly just accept 2nd and plan for the next gen.