I'm not sure what they should do, but what they SOULD'VE done was drop the price of all 360 SKUs by $50 upon the launch of the ps3/wii, dropped the price by ANOTHER $50 last holiday season (which they did), and dropped the price by ANOTHER $50 two weeks before the launch of GTAIV. They'd be well past 20 million units by now if they had done this, imo.
And the RRoD certainly didn't help matters.







