kowenicki said:
|
Ok so they've set out 100,000 units for chinese launch.
Pre-orders are hgiher than expected, and 175,000 units are currently pre ordered.
Sony realises demand for launch will probably hit approx 250k, and further weeks will be higher than expected.
As a result, to avoid
1) Overselling price on ebay/chinese equivelant
2) More initial happy customers
They move some units initially intended for production from regions A & B which may be lower than expected.
They can satisfy demand, cut out scalpers, make retailers happy as they don't have to fight for every last unit.
And all through that, they dont lose a current pre order, it's just pushed by however long, and they're also not losing money, they're just delaying when they will get the bulk of money.
Also, at launch period, more consoles = more software sold = more happier third party partners.
More happy partners = Partners earlier on saying "Hey why not make this game for PS4"
Earlier round of games means better FY unit sales.







