TheBigFatJ on 16 April 2008
If they want to compete with their current situation, the only realistic option is a price cut.
They need a huge price cut in America. Price the Premium directly against the Wii, or cheaper, like they did in Europe. And hopefully they'll have much more of an effect than they have in Europe where the Wii is still easily out pacing the 360 at a 2:1 ratio.
There is literally nothing they can do in Europe/Japan right now. The situation just cannot be improved in those regions. If a price drop fails in America, I'd say the same thing about the US.
