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I think companies are pretty much going to quit showing game-play until it's almost set in stone. It's a no-win situation otherwise. What happens if you need to dial back effects somewhat to get in some nifty game-play features? The internet erupts about being lied to, even though ALL early footage comes under the "subject to change" modifier.

Honestly, people piss me off every year. It's the same cycle of annoying overreactions. "OMG OMG DID YOU SEE THAT IT'S AWESOME GOTY HELL YEAH I CAN'T WAIT," which then turns into angst because said game did not match the mythical level of "hype".