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Kerotan on 06 January 2015
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Puppyroach said:
Kerotan said:
Puppyroach said:

Which should be equal to if it matters for the customers. 45000 in sales is still 45000 in sales, and MS, just as Sony or Nintendo, must rely on as many markets as possible to gain marketshare.

What if  the cost of launching and advertising the x1 is 10 times the profit gained. Keeping their Japan xbox staff emloyed from this point on will probably cost more than their profits too

Then they have two choices as I see it:

- Downsize and treat Japan as they treat other smaller markets, no country specific titles unless here are indie initiatives.

- Charge forward and produce alot, and by that I mean ALOT, of Japan centric games to actually make a pressence in that country.

What MS has done is the worst path forward: having huge staff compared to other equal markets, yet releasing next to no Japan centric games.

The main problem MS is a case of perception: they are viewed as a company that only prioritize markets like the US+UK and some of the larger EU countries in mainland europe. To actually grow and be a future contender as a market leader, they need to change that. This means losing money in alot of smaller markets initially but gaining a perception of a company that makes their consoles available to all fans aroun the world.

I love the Xbox brand but Sony and Nintendo are far better at making fans feel prioritized around the world.

good post. they did ok with the xbox, then the 360 made some real inroads mainly in the first half of it's life but after the first half it has all been down hill. they just forgot about japan and now they're back to square 1. It will be very costly to get back to square 2 and the other option is oblivion or relative oblivion.