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That is not that hard to see why..

1. Starting to make profit on homeconsoles.

2. Best seller (by large) of protable consolles in the world

3. Best known ip in a ever croving "casual" video market

4. About to start a new product (health is the new buzz word)

5. About to enter the chiness marked

And also the fact that the share value at this moment is low.. And could potentionel go up by much as 400%.. if Nintendo hit jackpot with chiness marked, new producs/ console/ games .. Nintendo phone.. or other.

(Sony is to big, and in to poor position, for the ps4 to do the same.. and on top of that we know they have very big dept, and a lot of "negativ vipes" in the company.. selling of things.. fyring.. and cut the company all the time last 5 years)