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As NJ5, price cut before GTA4, actually advertise GTA4 and not just talk about the supposedly huge campaign coming up. Oh and Bundle GTA4 with the 360 (as well as future games that come out, i.e Fable 2, Too Human, Ninja Gaiden).

I don't accuse OP of being a Sony fanboy here, but with all this talk about how sony is beating microsoft these days (as Ajax pointed out, it's a small beating), does that make the PS3 fanboys sleep better at night, that you don't feel stupid for your purchase because other people bought your console aswell?

Seriously, how does increases in sales DIRECTLY effect your enjoyment of the console (and I understand that developers want to make games for platforms that sell more to earn more money, but I'm pretty sure 18 million is still > 12 million).