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I doubt that most people past their mid-20s are worried about their games including killing and nudity to be honest. 15-25 and male is probably closer to the group looking for violence and nudity in games, with adolescence being the major factor. FPS games tend to be the primary staple of this group. There are of course some who will fall outside of the statistical average, there are some teens who just don't get into violent games for example, but that seems to represent the common case. Certainly more depth of gameplay is desired by some, but there are others who just want a game they can pick up at any time. That's not really something you can divide up by demographics with the exception of the younger years. I believe the more interesting demographics will be those outside of traditional gamers, including those 30+ in age. Women in particular are attracted to different types of games. You may not consider games popular with women mature, but that's the sort of thinking which reduces market share. The Sims, Mario Party, and no doubt plenty of other games that you do not like sell well because there are different types of people. How does your favorite franchise rank against aggregate sales of The Sims in terms of overall sales? I'm pretty sure that the Wii is going to sell well no matter what happens with the Xbox 360 or the PS3. It's a different system, with different assumptions. Hard core games can be made for it, but I'm happy to see that there is an effort to reach out to additional people. For myself in particular, the fact that the Wii has more games that my wife enjoys is a tremendous benefit. DDR helped, and the DS lineup definitely worked out well - she played it more than I did, prompting me to purchase a DS Lite for her so I could use it again - but the Wii really brought a lot more to the table that she enjoys. Not only are we able to do one more thing together, but she's also much more understanding when I get into those "hardcore" games that still do not interest her in the least. Zelda and Excitetruck included. More importantly, it also marks a return to something that happened early on in games - companies creating many different types of games to compete. These days it's too easy for a company to push out the same FPS or driving game formula, slap higher resolution textures onto more polygons, and call it a game. Make it a sequel and you just doubled your sales because of name recognition. I can't begin to express my disappointment at what has become of much of the gaming industry. Development costs have skyrocketed due to the cost of creating higher poly models and more detailed artwork, but to what avail? I think it's about time that they were forced to reevaluate their assumptions of what people want and actually use a significant amount of their budget to make the gameplay fresh and fun again.