Xbox One back at $399

[tinfamous12]

DonFerrari said:

Fusioncode said:
Can't way I understand this move. The only way they're going to beat the PS4 in the US is with a price advantage. Why go back to parity?

And no, don't bring up the profit argument. Profit margins are not very high on Microsoft's list of priorities with the Xbox division.

Xbox isn't in the list of priorities of MS at all as said by Nadella.

Actually Nadella stated multiple times the importance of the Xbox brand to Microsoft and it's consumer electronics division (which Xbox is under). It's the most important of all of them. And he believes Xbox will keep Microsoft in the minds of consumers.