Xbox One back at $399

[Galahaddy]

Ka-pi96 said:

GribbleGrunger said:

Aerys said:
Such stupid move, so X1 going back to low 80k until october

It's a financial move, not a stupid move. Traditionally MS has always won the Christmas period by 800k - 1.2m but that was WW. This year they actually lost WW. As much as MS and media outlets like to push the US = The World narrative, the reality is business is about making money not losing it.

Is it? What if it is really a marketing move rather than financial. Gives them chance to do another sale like this, people will think it is only temporary again so may be more inclined to bite.

ka-pi96 has a point. Imho the sales numbers would drop like a rock even if the 350 price was kept. So it's better to sell few at a profit than few (even if "a bit more") at a loss. Makes business and financial sense. I don't like this way of doing things but it's not like I'm an investor or have a stake in it. If they want to play the pre-season and season game, let them.. As a selfish PS fan i'm happier with year-long wins than short lived ones :3