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I'd rather call it gaming magic, if games just manage to hit the right button inside you. Like movie magic or stuff like that.
Nintendo is just pretty good doing that over and over again.

Doesn't mean that a company, no matter Nintendo, Square, Bioware, Bethesda or Bungie does that with you personally though. Tastes are different.
But the first gaming, i had that feeling was a Link to the past and i had been gaming years before that. And Yoshi's Island hit me at a point, where i actually was all about PS1, had already played Doom, Descent etc. on PC and really wasn't that much interested in platform games any more.

This is nothing Nintendo exclusive and while some love Nintendo games others might give a fuck about it. But Nintendo always was really good at touching millions of gamers, over and over again.

I wouldn't call that Nintendo magic but i'd still call Nintendo masters of gaming magic.