sterner said: I thought it was discussed long ago already. You forgot to mention that the game was heavily promoted by nintendo, generated 2/3 of revenue on nintendo platforms, so its far from typical indie. Actually worth of marketing efforts from nintendo may far exceed the official budget, so it may be like this - 720k development budget, 5kk *hidden* PR budget from nintendo, 4.5kk revenue. Also most copies are probably from sales, so lower the real revenue. Reminds me of Infinity Blade which is most profitable Epic game, with Apple doing all the PR, yeah. |
nintendo didnt buy a lot of ads if any, they just placed the game well in the store and helped by promoting the game over the cheap nintendo channels like directs and youtube contacts. it was a very clever promotion campaign, not a very costly.