endimion on 15 April 2008
what he meant is for the investor to compare it to previous sales of GTA they have to compare the attach rate... which make sens to me..... if you have 40 million console and sell 15 million games.... and you have now let say 20 million and just sold 10 million.... you still did a better job promoting and selling the game with the 20/10 result than the 40/15.....
of course in terms of profit you look at sales.... but success I can see how you can consider the attach rate...
