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You need to look at the law suit this way: Was Sony using the 1080p mention to attract consumers that don't know that 1080p may not be FULL HD. That being said they will probably have to check if : 1. Was Sony doing this knowingly and with the purpose of making their product more attractive to the general consumer. 2. They would have to check how the 1080p mention is perceived by the general consumer (in other word do people in general know that 1080p may not be full hd (1980x1080p) in some cases. 3. If Sony was doing it knowingly and the general public is not aware of the vertical and horizontal distinction of the 1080p mention, then they will have to check if it falls in the "false advertisement" section of the law they are referring to and apply the sentence that goes with it. In the end it may only be that Sony may have to stop using this scheme to make their product more attracting or to stop referring only the verticals (1080p mention) when it comes to resolution. Now, take this as a an example, would you think that somebody buying a TV with sticker stating 1080p ready, would go home thinking that he may not be able to display the 1920x1080p HD standard? Would you think that the company that applied the sticker used the 1080p mention to sell an inferior product or a product that is not able to do what the majority of people think it should be able to do? In the end, if that guy wins, no matter how much money is given to him, all consumers will have won as this will make jurisprudence and companies will have to be honest about the real specification of their product. If companies cannot be sued for small lies then they will lie to us invoking that it was just a small lie. I, for myself, do not want company to be able to get away with lies, be it a big lie or a small lie...