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Lets see. Console 400 euros in Europe, 400 dollars in N. America. Games 75 euros in stores in Europe, 60 Dollars in N America. Download games in Europe 70 Euros, 60 Dollars in American. Euro to Dollar is currently 1.25 exchange rate. Thats 94 Dollar average per game in Europe. Even with the added take in America Europe pays more so no N.A. is not as important to companies wanting to make money. The only reasonn N.A. is so importat is because most of the websites and media that rate consoles and games are UK or US based and most of the critically acclaimed studios are from N.A. and considering my statement before this thats why companies cheris N.A.  Wheres the European game awards or the Japanese game awards huh. After all when a game wins VGA game of the year thats great PR for a game that excels sales. Everyone wants to buy the best crap.