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I really see no problem here. Just about every industry works this way, if price is an important factor for you then you should not be buying ANYTHING immediately upon release or on pre order, this includes, cars, electronics, games, software, movies, music, clothes etc etc. The business goal is to price it at the maximum rate that the consumer will bear, as sales reduce you reduce the price to pickup the next level of people, the speed at which an item drops is directly related to the cost of producing said goods, sales level of the item and what they can get people to pay.