The Xbox One beat the PS4 in November, but at what cost? We do the math

[jlmurph2]

MoHasanie said:

jlmurph2 said:

MoHasanie said:

Ohh, I was talking about the free game promotion with the AC Unity bundle. Many stores on black friday were offering a free game worth $60 on top of the AC Unity bundle, all for $329. 

Oh, then that's the retailer paying that, not MS. If a retailer is giving out a free game or a gift card then they are trying to get the consumer to buy from their store.

But that's what I don't get. Why would every major retailer accept such a big loss? The MS store had the offer too. 

Because the Xbox One was the most desired console for Black Friday. Wouldn't you want people doing their Black Friday shopping at your store?