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Hard to believe it, but sustainability of XBO sales into 2015 may well hinge upon $50, specifically whether the MSRP permanently drops to $349/$449 or the temporary sale on all XBO SKUs indeed ends.

What I have a hard time believing, is that there will be equal or greater demand for the XBO core SKU than the PS4 at the same $399. The $499 Kinect bundle at this point almost doesn't even merit mentioning.

At $330, I was tempted to pick up an XBO holiday bundle, paired with additional Target deals ($50 gift card) even though I currently have no desire to play on more than one platform with the current software catalogs. At $399, with no free games or added incentive, the XBO suddenly drops right off my radar once again. This is not to say that I represent the typical consumer, but at pre-holiday prices, the incentive to buy an XBO simply isn't that great and won't change until some of the key exclusive titles affiliated with the XB brand are released.