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I mean, will the market let them?

PS4 currently has 63,87 % market share between the two, and personally, I believe that percentage will grow larger in the coming months.

Why? Let me tell you.
Early next year (Q1), when Playstation rolls out their exclusives: The Order: 1886, Bloodborne & MLB 15: The Show, Microsoft won't have anything to counter it, or at least has nothing announcend yet. I see this as a huge problem for Microsoft and Xbox One, because during these months, we will also see the release of these 3rd party games: Dying Light, Evolve, Resident Evil: Revelations 2, Final Fantasy Type-0, Project Cars & Battlefield: Hardline, all bound to sell better on Playstation 4 - judging by previous 3rd party releases.



- Obviously, one of these games stands out from the rest, Battlefield: Hardline.
This is a big one, and guess what, Playstation 4 has the marketing rights. Bundles incoming?

- Final Fantasy Type-0, which includes a demo of Final Fantasy XV.
That is likely to move a few consoles, or at least in Japan.

- And then we have the inevitable launch in China.


Will the percentage grow larger? I don't know, but there are good reasons to believe it will. 


So, going back to my initial question "can Microsoft counter PS4's Street Fighter V announcement?", Personally I don't believe they can.
I don't see how Microsoft could "moneyhat" a well-known 3rd party title and make it exclusive, while only having 36,13 % market share.
Sure, with Rise of the Tomb Raider they have shown, that they are able to get time-exclusivity deals in place, but for how long? If they keep losing market share.