well, wait 4 weeks after GTA4 release and then if sales are "bad" for the Xbox360, u can say "MS failed" ...
Also the DLC is a non event cause it is NOT HERE and it is an online purchase that not every GTA4 owners will get.
so what MS has to do ??? PRETTY SIMPLE :
Full GTA4 experience on PS3 : 400$/euros !!
Full GTA4 experience on Xbox360 : 200$/euros !!
==> advertize the PRICE in everyway possible !!!
(oh, they also should drop the price in NA, cause the PS3 is really a better value with BR player)
average GTA fan : damn I will get my PS3 to play GTA4
=> see advertissement : GTA4 on Xbox360 only 199$ !!!!
average GTA fan : why should I pay 400$, if I get the same for only 200$ !!
=> go buy Xbox360 arcade.
Time to Work !







