How MS failed at GTA IV.. again...

[starcraft]

Dallinor said:
It's difficult to understand why Microsoft haven't openly come out and stated exactly what the exclusive content they've spent 50 million on is.

It could be a deciding factor for a lot of gamers, but now, with GTAIV only 2 weeks away from launch very few informed gamers even know what the exclusive content is, let alone the casuals, who are, by all accounts, oblivious to the fact the 360 version is even offering any extra content.

I could be mistaken, but that 50 million may have been the biggest waste of money in the gaming industry for a long time.

The $50 million was a loan to TT.  My understanding is that MS gets it's money back off DLC sales.  Once the $50 million is covered, Rockstar gets any additional DLC profits.