I think MS is tring really hard to be profitable and they are doing it at the expense of marketshare. From their crappy console parts to piss poor customer service. I think MS is really all about bottom line this year from shedding of money loosing internal studios to limited advertisement and holding on to $300+ pricepoint.
That said, they are still way ahead of what people were predicting for them this gen. Everyone thought 360 was pretty much DOA or going to be dead on PS3 arrival and that hasn't happen. They snatch several exclusives from Sony this gen and even secure several time exclusive that last gen would have gone to PS system.








