Microsoft changes Xbox 360 distributors in Australia

[MaximusOptimus]

starcraft said:

http://www.crn.com.au/News/73836,harvey-norman-synnex-to-distribute-microsofts-xbox.aspx

 

By Leanne Mezrani
14 April 2008 10:47AM
Tags: synnex | xbox | microsoft | ingram | micro

Microsoft has announced to retail partners that it has signed an agreement with Synnex to distribute Xbox consoles in Australia, effectively ending the exclusive arrangement with Ingram Micro, said Harvey Norman.

Luke Naish, general manager Computers and Communications at Harvey Norman has confirmed to CRN that Synnex will provide the retail giant with Microsoft Xbox consoles and other gaming accessories. Previously, Ingram Micro held exclusive distribution rights to Microsoft Xbox consoles in Australia since 2005.

“We’re waiting to see what the commercial terms are but I’m optimistic the Synnex proposition will be competitive. On the practical level there are good gains to be made for us as Synnex provides next day delivery. They also have local warehousing in Western Australia which gives our Perth stores immediate access to stock,” he said.

Naish speculated that Microsoft’s decision was most likely financially motivated. He added that the move may be part of a concerted effort to boost sales of Xbox in Australia.

“For Microsoft to decide to change distributors there must be good commercial reasons behind it,” he said. “Microsoft will make sure it achieves a result, it’s not going to sit back and let Nintendo and Playstation take over, it will come out swinging.”

While Synnex and Ingram will not confirm Microsoft’s plans, it is believed the changes will be implemented by mid-2008.

 Red 1:  There are shortages in West Australia?  That is how i understood this, if they are having problems with access to stock then how come we have not heard of this??

Red 2: Any word on exactly how?  This change seems to have no impact on competing with PS3 and the Wii.