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Mummelmann said:
But do we know that this content is in fact episodic? I don't think I've heard that before tbh, only the DLC label as far as I know.
Either way, I spend a lot of time browsing and reading up on games and if I don't know about this something is wrong at the MS PR department to be sure, like you said yourself gebx; how on earth will potential customers that are much less informed than us catch on to this?

We don't. We're just assuming it is at this point.

In this instance, it seems MS is not attempting to leverage this towards the informed gamers (the core audience that is the 360's main audience) but towards the mass consumer GTA player that will presumably buy anything GTA related. I don't see this approach as working.

Come roll out time, they will have to display the content on TV if it's supposed to have any significant effect on the average gaming consumer.