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Ka-pi96 said:
Lafiel said:

maybe Sony gave/lent them some money

would explain why it's not comming to Xbox

That wouldn't explain why it is still coming to PC though. Sony would have been silly to provide money for it to only be a console exclusive and not a full exclusive (even if only timed).

One of the reasons why I said this was probably less about an exchange of cash than an agreement about support.

Making a deal to let a platform holder handle advertising for you can be quite valuable when you have cash-flow problems.