Why is "Nintendo" used as a qualifier for games?

[the_dengle]

FayeC said:
I don't see why someone saying they don't like Nintendo games is silly. Its not that they don't like Nintendo as a developer or as a publisher, but that they don't like Nintendo as a taste maker. The types of games they choose to highlight just are not appealing to them. People who like Nintendo games, just the opposite.

So when someone says they "don't like Nintendo games," they aren't saying they dislike the games Nintendo makes or that they dislike the games Nintendo publishes, but that they dislike... the games Nintendo "chooses to highlight?" And when someone says the Wii U is great if you like Nintendo games, they don't mean if you like the games Nintendo makes or that Nintendo publishes, but that the Wii U is great if you like the games Nintendo "chooses to highlight?"

What types of games does Nintendo choose to highlight? As far as I can see, Nintendo highlights all of the games they publish (which are far too broadly varied to narrow down to a specific type or "taste").