1. XB1 and 360 search is powered by Bing
2. Searching for something means there is interest in something, it doesn't mean that the interest is necessarily good though. XB1 has had a controversial launch and lead up to that, that controversy will generate a lot of searches. Imagine the number of 'XB1 DRM', or 'XB1 used games' searches.
3. Bing's marketshare is heavily concentrated in the US (its less than 10% in Europe but 20% in the US), and the US is the XB1's strongest market.







