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Augen said:
Why would 1440P be next step? Are there 1440P televisions? 1440P content?

Seems to me either plateau at 1080P (most likely) or big jump to 4K (less likely).

1440p is 4 x 720p's resolution.  It is fairly common in products now and will probably be around for a good  while.   However it is a stopgap for those who couldn't wait for 4K in general.