Xbox Japan boss resigns amid dismal Xbox One sales

[Burek]

Mr Puggsly said:

AnthonyW86 said:
Still don't get why MS even bothered releasing it there, but i guess it's good fan service.

Japan is just one of many countires that have X1. Having their console avialable in many countries doesn't mean they're pouring a lot of resources in those countries.

But actually Japan is not just like any other country. It is a very specific country which requires large localization and translation efforts in order to even sell the product.

It probably sells a  little bit better than countries like Portugal, Sweden or Denmark, but not enough to justify such huge costs, when you can easily sell the game in those other countries in English, without need to dub it into their native language. Heck, you can even skimp on subtitles and put in a minimal effort to translate the box-art.

Comapring the amount of sales opposite to costs, Japan and then China are definitely the most expensive markets to get into, while the expense of launching into for example Latin America is considerably lower, even if the sales fail to match the dismal numbers of those two countries.