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Ninsect said:
I wonder if this will have a long term effect on European PS sales?


dont think so. this event happens once every 4 years, people naturally gravitate to play fifa/pes games during that time, and as long as the PS brand in king in EU then they will naturaly gravitate to that. and the Champions league adverts have a much bigger effect IMO, as they are every year and have much more games during the year than the world cup does.