Sony ending partnership with FIFA

[DirtyP2002]

kowenicki said:

DirtyP2002 said:

RenCutypoison said:

Bail said:
Always thought the Playstation - UEFA was a much better deal.

Definitely. Way cheaper with a more targeted marketing.

UEFA Champions League sponsorship is about 75 million per year.
This deal was 280 million for 8 years, so 35 million per year.

Yes.  It is about that now.

It was as much as £45m a year back in 2011.

http://d01.activative.co.uk/wp-content/uploads/2011/06/Champions-League-Final-2011.pdf

interesting report this by the way.

I was talking about USD, which is 45m GBP. Or used to be when the article I read about it was published.
And Sony renewed their contract in 2012 till 2015. So they probably have to pay about 50million GBP  / 80 million USD per year now.