Sony ending partnership with FIFA

[Burek]

kowenicki said:

Its only a rumour at this stage, but it would make sense.

FIFA is a corrupt mess that survives SOLELY on the World Cup. Why would anyone want to be associated with it?

Incidentally this wont mean they end their links with UEFA.

Its about time UEFA withdrew it support of FIFA and let it die a horrible, slow and painful death.

Completely agree with you. Champions League advertising generates much more brand exposure than the World Cup. Hopefully the rumors of UEFA nations boycott of WC2018 in Russia are true...