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Chris Hu said:

What I meant to say is on the 360 and X1 people are less likely to buy cards to make their digital purchases and instead buy it directly since there never was a large scale secutirty breach like there was on PSN a couple years ago.

The problem with that is XBL cards were more often than not number one on the videogames chart on Amazon last generation in the US.  That means it's pretty clear that these cards sell really well on both networks, security breach or not.  Xbox 360 owners bought them in numbers that are in the same ballpark as PS4 owners, at the least.