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EA and Ubisoft are real pricks to deal with and are full of hypocrisy but you can't deny that having them support your system is good for sales. I am a dedicated Wii U fan and although I personally wouldn't buy too many of their games the Wii U would have a greater install base if those 2 companies supported it. When I say support I mean REAL support not crappy ports from 360 games.
The Wii U looks like ending this year on about 9 million consoles sold, whether that is enough to entice 3rd party support remains to be seen but if they continue to get almost no new 3rd party devs on board 2015 could make for a pretty grim year with Nintendo. When you consider that if Nintendo follow their usual strategy of 6 years approx. between consoles it could be 2018 before a new home console is around and not even the amazing games they produce themselves will save them if 4-5 AAA games a year are released on the system.