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Kerotan on 24 November 2014
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LudicrousSpeed said:
GribbleGrunger said:

But if advertising on the PS4 means you are likely to sell far more copies, then that makes more sense. Yes, the money from MS helps ballance that out but at some point, and I think sooner rather than later, the same publishers will want to build an install base for future iterations of their franchise, not take money up front. One compensates, one invests.

Why would you be likely to sell "far more copies" on PS4? It's not as if someone with a PS4 won't be interested in buying the game for PS4 just because they saw an Xbox One ad. Madden had Xbox One ads yet still sold on PS4. Same with FIFA. Same with CoD. Same with Ass Creed. Would those games have sold "far more" on PS4 than they did if the advertisements were for the PS4? No.

It's a win/win for the publishers of the games no matter if they take money from Microsoft or Sony. Their games are going to sell the same regardless, and it's free advertising.

you make some good points but look at a game that should be completely neutral and have no previous bias to any one platform. The game that comes to mind is watch dogs. PS4 advertising and that has outsold the X1 version by a whopping 3-1. 3 million sales to 1 million. 

If WD had of gone with X1 for the marketing it would have sold a little more on the X1 but I'm pretty sure it would have a good bit less on the PS4. 

The question to publishers is, does the MS money make up for the potential lost sales. The ideal situation for the publisher is Sony paying for the marketing.