MS Exclusive Third Party Advertising No Longer Makes Sense.

[Landguy]

GribbleGrunger said:

Teeqoz said:
I thought this thread was gonna be about it not making sense for MS. For the developer it's easy money. They don't have to spend any money on ads (And MS probably pays them extra as well.), and it'll still sell great on the PS4 regardless.

Yeah, and they lose potential sales in the process because the advertising is talking to a smaller audience. In the end taking the money could lead to sales slowing right down and eventually making the franchise unprofitable. The gaps going to grow from what it is now to 10m - 12m  - 15m - 20m until it becomes suicide to advertise to the much smaller userbase and lose ever more potential customers. It's the quickest way to kill your franchise in my opinion.

The problem with this logic is that it is using the World Wide install base(even though it's still wrong).  Most of the advertising deals seem to be region specific.

So, in the US, the gap is much smaller and is likely to be the same or similar to what it is now.  If that is the case, the advertising $$$ is going to a location relevent for the system.

Not in every situation, but in a lot of the advertising deals.