| BraLoD said: At least here FIFA is VERY popular, should have a super high attach rate. Watch Dogs and Destiny were very hyped everywhere before launch, should be possible to minor markets to achive greater attach rates. Unity I really don't know. |
where is here?
did u take into account, that RoW account for sout america + asia + australia + kanada + some other minor markets.
yes, fifa is VERY popular in sout amerika. and a 30% fist week attachrate for sout america would be totally fine.
but this 30% is including oll the other region, too
so if the other regions have only a 15% attachrate, sout america need 45% to result in an 30% over all attachrate (if we asume, that south amecia and the rest would be the same size)
thats not right ofc. this is just an example to explain how this all works out
32% for fifa RoW overall is huge
42% for Watchdogs is Impossible (not this are still only one week attachrates)
| Burek said: Has it never crossed your mind that US and EU tend to buy more games digitally, while RoW buys more retail titles due to bad internet (but not limited to that reason alone)? |
yes, but thats still not enough, to make that huge gap.
to tie the overall attachrate for watchdogs as example, US and EU need a 50% digital attachrate. and from the ubisoft investor call we know this figure was only 10% for next gen consoles
It still does not fit. that higher digital attachrate for us and eu would explain 2 or 3 percent. but not this double figures or other weird stuff
and what about destiny? a quasi online only multiplayer with over 10% higher attachrate. in the region, where people dont have internet and prefer physical copies ;)
