MS Exclusive Third Party Advertising No Longer Makes Sense.

[poklane]

Goatseye said:

poklane said:

Why publishers still go with Microsoft and the Xbox One? Money of course. And the game will still sell well. The difference will have to be huge for publishers to drop Microsoft co-marketing, but then Microsoft will just pay more.

Do you have any facts with numbers to back that up?

Basic logic IMO. The amount you pay will have to more than compensate for any money lost due to the marketing on the less popular platform, and the bigger the gap the more money will be required.