MS Exclusive Third Party Advertising No Longer Makes Sense.

[GribbleGrunger]

Wright said:

The advertising is trying to expand that smaller audience. That's the point of advertising.

 

I doubt someone in the verge of crashing its franchise can afford advertising. Which, at the same time, would take the money since he's getting money for it, in order to maintain what's little left of its franchise.

The point of advertising is to reach the biggest audience possible. If you focus on the smallest audience you are going to miss a lot of the larger audience. That's bad advertising. Either advertise to both equally or let the console manufacture with the biggest install base advertise it for you. Rockstar get it.