MS Exclusive Third Party Advertising No Longer Makes Sense.

[Wright]

GribbleGrunger said:

Teeqoz said:
I thought this thread was gonna be about it not making sense for MS. For the developer it's easy money. They don't have to spend any money on ads (And MS probably pays them extra as well.), and it'll still sell great on the PS4 regardless.

Yeah, and they lose potential sales in the process because the advertising is talking to a smaller audience. In the end taking the money could lead to sales slowing right down and eventually making the franchise unprofitable.

The advertising is trying to expand that smaller audience. That's the point of advertising.

 

I doubt someone in the verge of crashing its franchise can afford advertising. Which, at the same time, would take the money since he's getting money for it, in order to maintain what's little left of its franchise.