| GribbleGrunger said: But if advertising on the PS4 means you are likely to sell far more copies, then that makes more sense. Yes, the money from MS helps ballance that out but at some point, and I think sooner rather than later, the same publishers will want to build an install base for future iterations of their franchise, not take money up front. One compensates, one invests. |
Marketing at the level of MS/Sony is, in almost every case, a franchise with an already install base, in the form of Call of Duty or Assassin's Creed. It is extremely rare to see a third party dev who gets paid for an exclusive advertisement right that will build upon a franchise with future itinerations. It happens, though, and if the dev considers that the money is worth it, he will take it.
