iTechHeads on 24 November 2014
| Carl2291 said: Why would a 3rd party publisher turn down that easy Microsoft ad money, when they know that despite it, the PS4 version of the game will still sell big numbers? It makes sense for Microsoft because they have more pull with the consumer. It makes sense for the publisher because it is essentially free advertising for the product. |
If Sony is willing to pay for the advertising, it would be much more beneficial for everyone involved.
So let's say Titanfall 2 is being fought over by MS and Sony for exclusive advertising rights, which would benefit EA more? An install base of about 40 million being advertised to or an install base of about 20 million?
