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Wright said:

Sony can't/doesn't pay for it, MS does. MS then gets exclusive third party advertising, by paying for it.

It makes a lot of sense. As a developer, you put things where the money is given. It doesn't matter if that one turns out to be the least-selling version, because at the end of the day you still profit from Xbox One, Ps4 and the exclusive advertising rights.

Sony can pay for it and they've done it many times in the past and they will continue to do it.